Conjure Craft Chocolate
Branding Refresh
Conjure Craft Chocolate is small-batch bean to bar chocolate roasted and ground in the foothills of the Smoky Mountains. The original logo was hand-drawn by the owner’s friend and later digitized by another designer. The company realized that the first two logos were still not what they needed to effectively sell their product.
I was commissioned to redesign the logo into something that would translate well for digital use, packaging, and help boost their sales. The brand requirements were to create a clean, modern art deco logo featuring an owl within the letter “c”.
To purchase some chocolate go to: Conjure Craft Chocolate or follow on Instagram at: Conjure
Old
New
Inspiration.
Drawing inspiration from linear geographic artwork with an Art Deco foundation.
Owl Creation
Wanting the owl to have a connection back to Asheville and the Great Smoky Mountains, I loosely based the inspiration for the owl’s body shape off of the Great Horned Owl. The body of the owl was created from an Art Deco pattern, along with the tale pattern and the crown of the owl’s head.
The Labels
My client often uses different seasonal papers to wrap each chocolate bar depending upon the theme and chocolate flavors. Therefore it was important to have a consistent label that would provide all of the pertinent information such as flavor profiles, type of chocolate, bar name, and whether it was a limited edition item.
